Hi! My name is Alain Hong.
I am a lecturer and researcher in the Department of Communication and Information Sciences of the School of Humanities at Tilburg University. My PhD research focuses on understanding individuals’ leadership and negotiation behaviors. The courses that I teach are marketing communications, content marketing, statistics, variance and regression analyses (advanced statistics), and methods and techniques of research (a combination of methodology and statistics). I also supervise bachelor and masther theses within the domains of communication and information sciences (e.g., marketing communications, content marketing, social media, and webcare), and organizational & social psychology (e.g., leadership and negotiation). As a consultant and trainer my areas of expertise are leadership, management and negotiations, and research & (big) data analysis.